It became obvious to the customer that, despite all the "fashionable" tricks, the old logo was outdated on all counts and required replacement.
The customer required that the logo would be a trademark consisting of the abbreviated company's name and an inscription below. The concept was based on several key principles that were supposed to characterize the brand: grace, simplicity, and ease of perception.
We’ve taken into account the wishes of the customer and have prepared several options of the logo.
The customer introduced some new requirements: since the company planned to enter the Western market, the logo should have been written using Latin alphabet. Therefore, we have developed several options to add to the new concept.
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